Is it a shortcoming or an advantage if a packaging is "alive" and therefore each piece is unique? Is environmental friendly packaging only a secondary selling point or is the fact that wood boxes store CO2 saving money in the end? Can we afford disposable packaging at all? Can a customized wood box be both progressive and classic? Is the statement "a product is as good as its boxing" true? What about inverting this question? Are wooden wine boxes a leftover of French history or a spirit of the age in close touch with nature?
Are the answers perfectly obvious, or are they up to you?